Adrian Chernoff is a creative strategist, technologist, and business catalyst. His award winning and transformational work blends disciplines, uncovers insights, and generates disruptive ideas. At General Motors Adrian reinvented the automobile by synthesizing design, clean tech energy, and smart modularity to catapult GM to the forefront of modern electrified transportation with fuel cell and plug-in hybrid vehicles. A visionary leader in commercially anchored creativity he has impacted a variety of enterprises ranging from theme park rides at Walt Disney to robotics at NASA. His forward-thinking work covers a multitude of fields from transportation, manufacturing, entertainment, consumer products, eco-design, and renewable energy.